WHAT IS A LIFE

COACH?

A life coach is someone who helps you identify your goals and develop an actionable plan to achieve them.

 

Coaching may sound like a foreign concept to some, but to compete as a world-class athlete, you need the experience, enthusiastic support, objective perspective and insight of a coach.

 

This is just as true for CEOs, entrepreneurs, business leaders, executives and business professionals. So, what is a life coach? A life coach is someone professionally trained to help you maximize your full potential and reach your desired results.

WHAT DOES A LIFE COACH DO?

life coach encourages and counsels clients on a range of professional and personal issues. Life coaching is distinct from giving advice, consulting, counseling, mentoring and administering therapy. You would hire a coach to help you with specific professional projects, personal goals and transitions. A coach helps you to grow by analyzing your current situation, identifying existing and potential challenges and obstacles you face and devising a custom plan of action designed to help you achieve specific outcomes in your life.

The relationship between a client and their lifestyle coach is a creative partnership that seeks to:

  • Identify, clarify and create a vision for what the client wants

  • Use coach’s expertise to modify goals as needed

  • Encourage client’s self-discovery and growth

  • Nurture and evoke strategies and a plan of action based on what fits best with the client’s goals, personality and vision

  • Foster client accountability to increase productivity

 

 

LIFE COACH VS. THERAPIST

One of the most common misconceptions about life coaching is that it is therapy in disguise — or, worse yet, therapy from an unlicensed practitioner. In reality, life coaching is truly its own unique service designed to help ambitious achievers meet the outcomes that will bring them success and fulfillment, in any and all areas of life.